10 Signs Your Organization Hasn’t Quite Figured Out Enterprise 2.0

Sean R. Nicholson - Intranet Evangelist at IntranetExperience.com

Sean R. Nicholson

Ready to roll out your new Enterprise 2.0 Strategy? Looking to save the company millions by implementing an internal social strategy? Think that implementing a blog will help you increase sales, cut support calls, and help unclutter your email Inbox?

Before you jump into the deep end and propose implementing any E2.0 solutions, you might want to take a look around and assess whether your organization has an understanding of what E2.0 really is and whether it is ready to take on an internal social strategy.

To help you along, here are my top 10 signs that your organization hasn’t quite figured out what Enterprise 2.0 really is:

10. Executives don’t know the difference between SAS and SaaS.

9. The person that manages your document management system never talks with the person who manages your Intranet.

8. A single organization (HR, Corp Comm, etc…) has complete control over the future roadmap of your Intranet.

7. You believe that social media has no place in the work environment and/or your organization has blocked communication channels like Facebook, Twitter, and LinkedIn.

6. Your CRM system hasn’t been upgraded in more than 5 years and has no social media integration.

5. Your executives groan when they hear terms like Wiki, blog, knowledge base, or community.

4. You’ve been working on a SharePoint implementation for more than 12 months and believe it will be a turnkey Enterprise 2.0 solution.

3. You don’t know the difference between an Enterprise Content Management system and Document Management system.

2. You have no clue as to what a Service-Oriented Architecture is.

1. You continue to buy and install software that relies on a desktop client, instead of being accessed through the browser.

There you have it…10 signs that your organization hasn’t figured out what to do with E2.0. Have another good example? Have a suggestion on how to overcome any of these? Feel free to share in the comments!

  • http://twitoaster.com/country-us/seanrnicholson/ seanrnicholson

    New Blog Post: 10 Signs Your Organization Hasn’t Quite Figured Out Enterprise 2.0 http://www.intranetexperience.com/ourblo

  • http://www.shareflock.com Eric Savina

    11. your organisational chart still looks like a pyramid.

  • http://www.yoolinkpro.com marie

    This post is really relevant, thank you! As we work in that field ( YoolinkPro is an internal social network editor), we often noticed that kind of behaviors or thoughts from prospects.
    We are often confronted to confusions like, for instance, thinking chatting and microblogging have the same use. Moreover we still observe automatic behaviors from our clients that stuck to the one-to-one concept of communication, while they are having an internal social network strategy.

    But all is about adoption. Even if you haven’t really figured out Entreprise 2.0, some structures can help you adopt it by instauring new behaviors ( check our blog, about adoption :
    http://www.yoolink.fr/blog/articles/2010/06/23/7-social-routines-to-boost-your-corporate-social-network#more-1129 )

  • http://www.philsimonsystems.com Phil Simon

    Very good stuff. We’re still in the early innings. I like how your definition of E2.0 is broader than mere collaboration. I’m in agreement.

  • http://www.ingagenetworks.com Allison Guimard

    This a great article. It highlights some concerning realities regarding how many organizations are not truly embracing social media. Social media can offer organizations so much in terms of collaboration and efficiency as well as increased profits. It’s critical that organizations realize this and start integrating enterprise 2.0 into their every day activities.

    INgage Networks has been accommodating various social media trends, including community, crowdsourcing, and social mobile for 10+ years. We offer organizations various platforms for integrating social media into their companies in order to increase efficiency and collaboration as well as profits. Our ELAvate Crowdsourcing software taps the wisdom of crowds to discover new ideas or capture user-generated content that fuels peer recommendations/ratings and revenue. It’s great for contests! Check out the splashpage here: http://www.ingagenetworks.com/elavate-crowdsourcing.

    To see our customer success stories utilizing ELAvate Crowdsourcing as well as our other ELAvate Business Services, please visit this page http://www.ingagenetworks.com/customers

  • http://www.openmethodology.org Lindsey Niedzielski

    Great post Sean. Thank you for pointing out the importance of getting everyone, including executives, on the same page. We have a community for IM professionals (www.openmethodology.org) and have bookmarked this post for our users. Look forward to reading your work in the future.

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