Let’s face it…sometimes things go wrong. Communicating with your customers about issues that arise and letting them know what steps you’re taking to resolve can go a long way.
A social media community manager is very different from a social media strategist, although the same person can wear both hats. A strategist will help you analyze the existing channels, your current marketing plan, and your budget and help you identify the best way to leverage social networks to share your message and engage your community.
Thanks to Socialcast for this great infographic! In case you were wondering, there’s a lot that goes into managing social media and developing social media strategies and it’s not just Tweeting, playing on Facebook and watching YouTube videos.