rather than help you understand the reasoning behind starting a blog and the benefits that it can have, I thought I’d take a different approach and help you build your business case against blogging. So, enjoy these 10 surefire reasons NOT to start a corporate blog and good luck with your traditional marketing activities.
Each day, it seems that more and more folks are dipping their toes into the world of Social Networking by creating Facebook, Twitter, Blogger, and LinkedIn accounts. And each day, we’re entertained with stories of folks who get “Facebook fired”, shoot off an improper Tweet that lands them in hot water, or and share confidential information on their personal blog. Recently, Helen A.S. Popkin wrote an excellent article for MSNBC.com called “Twitter gets you fired in 140 characters or less” which details some of the follies of folks who have overstepped the boundaries from responsible social networking into, well…just TMI.