Light Bulb Moments in Marketing on Silver Arrow Tech Talk Podcast

I had a great time discussing those “light bulb moments” in marketing that come when we solve a problem or wrap our brain around a complex concept.

How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

For those looking to build a career in social media, I thought I might share the story as one example of how to get a job in social media by using social media.

"Do We Really Need An Intranet Portal?" – How Valuable Is The Technology You Represent?

How often do we question the technologies that our organization relies on? Are we trapped by legacy systems and users who are unwilling to adopt new solutions? Do these excuses keep us from asking “Why” we need a specific solution, is it useful, and is there a better alternative? This article looks at one such situation and provides some good justification for Intranet Portals.

10 Signs Your Organization Hasn’t Quite Figured Out Enterprise 2.0

Ready to roll out your new Enterprise 2.0 Strategy? Looking to save the company millions by implementing an internal social strategy? Think that implementing a blog will help you increase sales, cut support calls, and help unclutter your email Inbox?

Before you jump into the deep end and propose implementing any E2.0 solutions, you might want to take a look around and assess whether your organization has an understanding of what E2.0 really is and whether it is ready to take on an internal social strategy.

Is It Time For Your Intranet Annual Performance Review?

It never ceases to amaze me how few people trust their organizational intranets. A tool that was designed specifically for the purpose of helping employees do their job better and faster is often the joke of the water cooler. Yet organizations knowingly ignore the fact that employees don’t use or trust the information stored on their intranet.

Periodically, I have the great opportunity to sit in front of a group of employees and ask them about their intranet experiences. Often, it’s in anticipation of an intranet revamp, so the need for a “do-over” or an evolution has already been defined at some level. While the individual users and comments might be different, they usually go start with something like this:

Recent Volcanic Eruption Can Help Stress The Importance Of Your Social Intranet Apps

Sometimes opportunities knock quietly….and sometimes they hit us with explosive force. The trouble is, we often miss them even though they are staring us right in the face. As an example, take a look at the recent volcanic explosion in Iceland. This natural disaster has demonstrated the need for business travelers to have access to their corporate information, regardless of where they are located.

Do You Know Your Employees? Social Intranets As The New Talent Management System

Imagine, for a moment, that you have accepted a new position as a corporate executive tasked with figuring our how to make your company work better, faster, cheaper. Along with the details of your position, you have been informed that you have access to a wealth of competitive intelligence, product experience, and innovative thinking at your fingertips. Sounds like a recipe for success, right?