Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

As social media adoption rises and consumers make purchases based on the recommendations of their friends and family, Marketing professionals are going to have to change the way they think.

Are You Planning To Use QR Codes In Your 2011 Marketing?

As I mentioned in a previous article, some marketing firms are really starting to use QR codes in unique, effective ways. Yesterday, Mashable published a great infographic on the current state of understanding of QR codes, where they started, and how they have evolved.