Dairy Queen and Edge Shaving Gel have created terrible ripoff commercials based on the Old Spice Guy platform. Lame.
Unless you were living under a social media rock a couple of weeks ago, you’re probably aware of the Old Spice Twitter/YouTube campaign featuring Isaiah Mustafa to took the social media world by storm. During the week-long campaign, a team of 35 people produced more than 100 video responses to Tweets and YouTube comments.
After a fun week of watching the Old Spice guy interact with his Twitter follower via YouTube, I am saddened to see the campaign come to an end. His caring, sensitive, and often nonsensical responses offered two elements that are critical to social media: value and interaction.