This second article in the series focuses on building a blogging plan. Unless you’re one of the lucky few who can rely on luck to bring you success in life, it’s best to start any initiative with a well thought-out plan. Building and maintaining a successful blog is no different.
One social media myth that I frequently hear is that young employees (often interns) are good employees to manage your social media properties. What some Managers fail to understand is that placing your organization or brands reputation into the hands of employees who have little business knowledge or experience can lead to disastrous results.