Engaging in social media isn’t easy. Before jumping in and building channels, think through what you want to accomplish and what your customers need from you.
Do you know the secret formula to social media success? I’m not saying it’s an easy formula to follow, but if you do, you’ll have a greater chance of success!
There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities.
One social media myth that I frequently hear is that young employees (often interns) are good employees to manage your social media properties. What some Managers fail to understand is that placing your organization or brands reputation into the hands of employees who have little business knowledge or experience can lead to disastrous results.
As a follow up to my 99 Great Intranet Resources post, I have also created a list of 99 great Enterprise Content Management Resources on Twitter. If you’re looking for the folks who know, speak, live, learn, and love ECM, these are your folks!