Are GeoSocial Apps Good For Businesses? Only If They Participate And Give Back

I have been pondering the value of geosocial apps like FourSquare, Gowalla, Yelp and others for a while now. In fact, when FourSquare was first launched and everyone was updating their Twitter and Facebook feeds with their locations, I declared it the most annoying social app ever invented. Luckily, most people figure out that we really don’t care to know where you are at all times and have adjusted their settings.