
Engaging in social media isn’t easy. Before jumping in and building channels, think through what you want to accomplish and what your customers need from you.
People. Social. Mobile. Tech. Humor.

Engaging in social media isn’t easy. Before jumping in and building channels, think through what you want to accomplish and what your customers need from you.

What does it really mean to “do” social media? Does it just mean setting up a Facebook page and a Twitter account or is there a lot more to it than that?

In this post, I do a social media brain dump of tips, best practices, and experiences regarding social media strategy and the various social networking channels.
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