You know them…the people who dismiss any new technology as “new-fangled” or “silly”. They didn’t want email addresses, they were terrified to engage in e-Commerce, and now they dismiss social media as just something that kids do. Enjoy the new social media comic about technophobes.
Doctors aren’t necessarily embracing social media as a way to engage with their patients and share their knowledge and experience. In these busy days of health care, though…do we really want them to?
Engaging in social media isn’t easy. Before jumping in and building channels, think through what you want to accomplish and what your customers need from you.