Cartoon: Social Media Resources

Some organizations treat social media as a part-time activity and don’t dedicate the appropriate level of time and resources.  Social media is also often perceived as “cheap” or “free” because social networks like Facebook, Twitter, and YouTube don’t charge for standard accounts.

The reality, however, is that properly engaging in social media or engaging an online community requires time and energy. The larger the community, the more time it will require of your employee (or employees) who are engaging online.

Hey Joe, we love the work you do and would like you to set up and maintain a corporate blog for us.  Thanks, but I really have a full workload, can you take anything off my plate?  Not right now, we're going to need you to do this in your spare time.  $#!@%$!

Be sure that you’re not undermining the success of your social strategy by expecting employees to maintain your social channels in their “spare time”. Help your employees help you by allocating time out of their schedule to listen, learn, and interact with the online community.

Comments And Reactions

  1. Cartoon: #SocialMedia Resources

  2. Preach on….so true. RT @socmedsean: New Social Media Comic: Social Media Resources #socmed

  3. Cartoon: Social Media Resources – via @socmedsean


  1. [...] remained live for a day serves as a good reminder to any companies engaging in social that you must dedicate the appropriate resources to monitor the channels and address any issues or negative sentiment.Related posts:FACE: 4 Traits [...]

  2. [...] – Social media should be the primary focus of whoever is engaged. Don’t hand it off to someone who doesn’t have the time of passion to engage [...]

Speak Your Mind


Read previous post:
Just say no to social media and blogs for organizations, products, and companies
10 Surefire Reasons NOT To Start A Corporate Or Product Blog

rather than help you understand the reasoning behind starting a blog and the benefits that it can have, I thought...