Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. While I understood what the terms meant, I asked myself what I would think if I were an executive at a company that just didn’t understand social media. Would this whole new language irritate me? Frighten me? Would I be concerned that a new generation was talking in terms that I just didn’t understand?
So here’s a tip to all those who are working to educate their leaders and organizations on the value of social media. While helping them understand the terms is important, don’t make your conversations overly cryptic with a lot of jargon. Consider your audience and their understanding of the space and try to help them understand what specific terms mean and why they’re important. Use business terms and explain how social media works using stories and case studies. If you can show the value without all the jargon, you’ll have a much easier time selling it in and your execs won’t think they have to take a class in Klingon just to engage.
Have a funny story about social media jargon? I’d love to hear about it in a comment!