As employees continue to use social media in the workplace, it will be up to Social Media Strategists to educate organizational leaders about the value of social media and how the various channels can be used to enhance employee collaboration and drive business. Unfortunately, the conversation often starts out like this:
Have you had an experience like this? Is your company social media policy a bit like an ostrich sticking its head in the sand hoping social media is a “trend” or “fad”? Does your company block access to Facebook and Twitter in hope of keeping employees away from the social media timesink?
Feel free to share in comments or tweets!