Seems like a lot of the Twitter profiles I come across lately of social media professionals have the term “expert”, “guru”, or “wizard” somewhere in the profile. It certainly doesn’t help that Twitter profiles that use those words seem to get a lot of followers, leading everyone to believe that they should call themselves the nonsensical terms.
In fact, I saw a Twitter profile the other day that said “18 year Old SEO And Social MediaExpert”. Now I’m not saying that it’s impossible to be an expert at 18 on SEO and Social Media, but I’m pretty sure that I’m not going to trust my business plan to someone who has zero experience in business. Hence, the following cartoon.
Enjoy and let me know if you have had experiences like this. I’d love to hear about them in the comments. Also, if you’re looking for tips on how to sniff out the fakes and find someone qualified to help you with your social media strategy, be sure to check out these 10 questions you should ask your social media expert, guru, or wizard.