Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest.
Cutting corners isn’t a good approach, either. Resist the temptation to create a strategy as quickly as possible, just so you are doing something. Just like building a “quick business plan” isn’t a good idea, building a quick social strategy likely won’t succeed either.
Instead, invest time and effort into understanding your business goals and how the various channels might help you accomplish those goals.
Need some help determining some business objectives that you might be able to leverage social media to accomplish? Check out this post that details four key areas of your business that you might consider:
- Knowledge Management
- Intelligence
- Sales
- Support
If you don’t have the resources internally to help you, you might consider finding a social media strategist that can help you build a strategy that is right for your business. Just beware of the social media wizards, gurus, and jedis out there and be sure they have the right level of experience and a strong enough understanding of your needs.
Have other thoughts on great ways to build your social media strategy? Have experience defining social media business goals? I’d love to hear about them in a comment!
Cheers!
–Sean
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Loving: Comic: Social Media Strategy From A Book http://t.co/D6ueodof
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True, but not easy.
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Like it
I find that people call themselves social media strategist are all con artist, social media is not even 6 years old , how can any one call themselves a social media strategist, and most of these people all they can do is set up social media account’s for you. My house mate who is a self employed builder, got a call from one of the social media strategist
from a big company. She wanted to set him up a campaign for £2500 a year and then charge him a some sort of maintance fee every month.
Where do they get the qualification to call themselves social media strategist?
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Probably more true life than anyone wants to acknowledge!
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Spot on! So sad, so true…
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Sure, that’s not a good strategy
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LMAO. Reminds me of a few people I know. Thank you for the afternoon giggle.
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Love the cartoon.
Can I read a book on how to get in shape and the miracle happens when I purchase?
All things take planning and work, unless someone has a magic wand they will allow me to borrow.
C G
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humor o realidad en #socialmedia y en #marketing y otras áreas organizacionales en #mexico
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