As a business leader, you have likely spent a lot of time and energy developing your customer base. The growth of your company is dependent on new and return sales and you understand that how people feel about your company reputation is just as important as how they feel about your products.
So why would you risk that reputation by turning over the keys to your social media channels to an intern with little or no experience, understanding of your company history, or knowledge of how to grow a business. Sure, they may be familiar with texting, tweeting and posting to Facebook but that doesn’t necessarily qualify them to be the digital spokesperson for your company.
Sure, they might be a cheap alternative to hiring a digital professional or agency, but how much will you spend repairing your reputation if they make a mess of it online. Just as companies like United Airlines, Maytag and The DoubleShot how much time and energy it takes to fight a social media crisis once it starts. Don’t get me wrong, I love intern programs and I know a lot of really smart interns, but they should be there to learn and assist, not run the show.
So before you go with the cheap solution, think twice about the possible long-term negative outcomes and create a social media budget to ensuring that you have the right person executing your strategy.
Do you agree or disagree? Have experience you’d like to share? Be sure to leave a comment!