That’s my response to my first blogchat that occurred from 7pm-9pm on Twitter using the hashtag #blogchat. Although I have been blogging for a couple years and have always intended to participate, I just haven’t set aside the time. Tonight was finally the night, and my only regret is that I didn’t set aside the time prior to now. The online event garnered more than 765 posts and responses from 165 contributors (not including retweets) and was a great chat with participants with many different perspectives.
If you are a blogger and are interested in reading the transcript of the chat, you can check it out here.
Some key points from the chat included:
- Blogging is a way for faceless corporations to bring a human presence to the forefront
- Blogs my speak from the heart. Even if they’re corporate blogs
- Comments MUST be enabled on blogs, otherwise it’s just a one-way conversation. Moderation is okay, but must be quick
- Be authentic, provide value, DON’T sell
- If you build relationships…sales will come later
- Company blogs should not be marketing fact sheets
- Blogging is an effective internal tools, as well as a way to connect with customers
- A good blog profile should show a real person’s photo.
- A team is important to good corporate blog. Multiple points of view are important
- One key to good blogging is to ask your readers to engage and influence the content
- Picking the right person/team to blog for you is CRITICAL. The wrong personality or voice can harm your blog
- Let the blog evolve. Get started, engage with your audience, allow the conversation to change…
Thanks to everyone for all the great tips! I’ll be doing everything possible to attend regularly from now on! Special thanks to @MackCollier for putting this great event together!