Be sure that you understand what information you’re sharing. It’s important!
Recently, Twitter published a blog post indicating that they are going to create a feature called “Expanded Tweets”. In the post, they clearly indicate that:
“When you expand a Tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer. You can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet.”
This means that certain preferred partners are going to get an extra 140 characters to show you an image or a video, along with their regular 140 character tweet. Sure, that additional 140 plus their standard 140 does give them 280 characters, but this does not mean Twitter is increasing the character limit to 280 for anyone but their preferred partners who are willing to pay to advertise.
Unless you have a boatload of cash to spend on advertising with Twitter (which I do not), everyday tweeps like you and I will still be limited to 140 characters.
Unfortunately, there are a ton of people out there who are sharing this article by Farhad Manjoo and claiming that Twitter is going to increase the character limit. While technically true for very select few, it has little to no impact for the 99.9% of us who don’t monetize Twitter.
If you want to see what one of these expanded tweets would look like, here’s an example from a tweet from BuzzFeed:
As always, I’m open to comments and constructive criticism via the comments. Feel free to leave your thoughts! If you can show me where Twitter has announced changes from 140 to 280 for anyone other than select partners, I’d love a link.