Viral videos…we love to watch them and share them. Sometimes, however, some folks get the wrong idea that any video content can be made to “go viral”. Social media strategists (no matter how good they are) don’t have some magic button that makes a video something that the masses will share.
So forget about making viral videos, and focus more on creating videos that offer value to your viewers. It might be value in the form of information, instruction, or humor but be sure it’s something that your audience will not only want to view, but share with others.