You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world.
They’re too busy promoting their latest book on how to engage, but don’t have time to respond to personal emails or @ tweets. They love to present case studies at conferences, but have no practical experience actually engaging in the social media space because they are too busy jetting from conference to conference to actually do any real work.
When pressed to provide thoughts on real challenges facing businesses like federal regulations on communications, crisis management situations, or the constantly changing customer journey, they stare at you like you just grew a second head. But they’ll autograph a copy of their book for you.
Social media gurus who behave in anti-social practices are the slimy, smarmy used-car salesman of the digital marketing space.
Remember, all of my social media comics come from real-life examples like this one. Names are blurred to protect the not-so-innocent.
BTW…half of those 20 comments were other social media experts supporting him.