As a professional working in social media, I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals.
Don’t get me wrong, it’s a great job and I get to work with some amazing people, but sometimes the timesink of all these channels and activities can result in a bit of social media overload. I thought I’d capture a view into that craziness in my latest social media comic.
Do you work in social media? Do you experience social media overload? Feel free to share any tips/tricks on avoiding the timesink and keep a sane balance between the online world and the digital one.