The Second Most Important Button On LinkedIn And Why You Should Click It

LinkedIn has been getting pretty annoying lately.

In case you haven’t noticed, content like recipes, quizzes, and family photos are starting to creep into the network. Instead of using LinkedIn as a professional social network to share career accomplishments or opportunities, some folks are posting personal content because (like it or not) it drives engagement. Yep, LinkedIn is slowly becoming the new Facebook.

These non-professional status updates make LinkedIn look a lot like Facebook

Yes, these status updates do drive engagement (lot’s of likes and comments), but they also diminish the professional nature of LinkedIn.

The really sad part is that the biggest offenders are often self-proclaimed social media “experts”, “gurus”, and “strategists”. Some even have profiles that claim to help you understand the value of LinkedIn and use it to grow your professional network and business. It’s a shame…

There is something you can do about it, though. If you are interested in keeping LinkedIn professional there’s a button that you can click to clean up your feed and keep the Facebook-like junk from displaying.

Before we get to how, though, I do want to be clear that the single-most important button on LinkedIn is still the “Connect” button. Without that single button, the social network loses both its “social” and “network” features and just becomes another Web site.

The Connect button is, and always will be, the most important button on LinkedIn.

The Connect button is, and always will be, the most important button on LinkedIn.

The second-most important button on LinkedIn, however, is the “I don’t want to see this” button and it is this button that is going to help us clean up all the Facebook-like trash on LinkedIn. To find it, just look in the upper-right corner of any status update and click the downward-pointing arrow. That opens a menu that includes the “I don’t want to see this” link. Just click it and indicate

Trolling comments isn’t the answer. Sure, you can post a comment saying something like “when did LinkedIn become Facebook” or “go post this stuff on Facebook, LinkedIn is for professionals”, but those comments simply do nothing to help us clean up the network. Skip the lecture, because it’s going to fall on deaf ears, and use technology to send a signal to LinkedIn that this type of content shouldn’t show in your feed.

For now, the end effect is that LinkedIn is simply going to hide that status update from your feed, even if people you know like or comment on the status update. Hopefully, as LinkedIn continues to improve their feed algorithm, the more you click that link the more likely it will be that the Facebook-like junk will continue to be removed from your feed and you’ll only see the content that is professionally-related.

The second-most important button on LinkedIn is the button that allows you to hide unwanted content

And don’t worry…if you click that link accidentally and want to undo it, LinkedIn offers you the opportunity to click and undo link. Click it and LinkedIn will restore the status update to your feed.

Don't worry, you can undo the request to hide the content in your LinkedIn feed.

Don’t worry, you can undo the request to hide the content in your LinkedIn feed.

If the person continually posts this type of content, use the “Unfollow” link to remove all posts from that person from your feed. It doesn’t remove their connection between you and that person, but it does ensure that their posts don’t clutter up your feed.

Good luck! I hope this helps keep your LinkedIn feed clean and professional.

Cheers!

–Sean

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