Tips For New Social Media Interns and Those Who Manage Them

Yesterday, @BeatriZ_SancheZ tweeted me a great question about social media internships and I thought it might be a good idea to capture my response here on SocMedSean, as well. If you’re looking for a social media internship, be sure to check out the jobs section of SocMedSean.

Hey! I Just got a new job as social media intern in a fashion magazine, any advice, tips or recommendations to get started?
Hey! I Just got a new job as social media intern in a fashion magazine, any advice, tips or recommendations to get started?@SocMedSean

My responses were as follows:

@BeatriZ_SancheZ RE: social media internship tips 1) Learn the business & find ways for social media to help solve business problems.

@BeatriZ_SancheZ RE: social media internship tips 1) Learn the business & find ways for social media to help solve business problems.

@BeatriZ_SancheZ 2) Listen to your online community. Here's a good article by @LauraN546 on getting started http://ow.ly/6d29y

@BeatriZ_SancheZ 2) Listen to your online community. Here's a good article by @LauraN546 on getting started http://ow.ly/6d29y

@BeatriZ_SancheZ 3) Create a social media response workflow that analyzes online comments & gives sample responses. Be sure to follow it!!

@BeatriZ_SancheZ 3) Create a social media response workflow that analyzes online comments & gives sample responses. Be sure to follow it!!

@BeatriZ_SancheZ 4) Help demonstrate how social media can help sales, support, & your employees. This article might help http://ow.ly/6d2z5

@BeatriZ_SancheZ 4) Help demonstrate how social media can help sales, support, & your employees. This article might help http://ow.ly/6d2z5

@BeatriZ_SancheZ ...and finally....have fun!! Working in social media is great. Interact with people, help them learn, have a good time!

@BeatriZ_SancheZ ...and finally....have fun!! Working in social media is great. Interact with people, help them learn, have a good time!

I’d be interested to hear other thoughts and suggestions for new interns engaging in social media. One key tip is to be sure that your intern does have access to all the proper appropriate sites. Don’t expect them to do their job properly if you’re blocking access to Facebook and Twitter.

On a funny note, anyone hiring or defining the role of a social media intern should watch this video from the creator of Socialnomics detailing what role an intern should NOT play.

  • good tips for anyone.. http://t.co/kVknnMU (via @SocMedSean) < my add: keep the benefit clearly in sight

  • Besides twitter shared also on InterNations.org – drop me your email privately if you wish an invite.

  • Pingback: Tips For New Social Media Interns and Those Who Manage Them « My Bit.ly Public Timeline()

  • Great tips! I would also add:

    – Learn about the company’s social media policy, if they have any, and if they don’t, help formulate one

    – Learn who is who in the company so you know whom to ask questions when things come up during social media conversations

    – Although you should use your own ‘voice’, learn about your company’s own personality and branding initiatives so that you can reinforce the message through social media channels

    – If the intern wants to shine, I suggest keeping track of significant social media conversations (like customers who love and who hate the brand) and compiling a list or putting together a weekly “social media sentiment” report for management (unless the company already has a social media tool that can do that automatically)

    – Make sure you are aware of specific campaigns or programs that can benefit from social media exposure and to avoid being caught unprepared when people start commenting about it on social channels

    What do you think?

    • Love the additions, Daniel! The first two are also good tips for anyone in an internship, regardless of whether it’s focused on social media or another area.

      Cheers!

      –Sean

  • Jill

    Great article and LOVE the video !

  • Tips For New Social Media Interns and Those Who Manage Them http://t.co/VPAgUKBo via @socmedsean

  • Tips For New Social Media Interns and Those Who Manage Them http://t.co/CVf3ZNPw via @SocMedSean

  • Tips For New Social Media Interns and Those Who Manage Them http://t.co/aRx1YvaX via @socmedsean

  • Tips For New Social Media Interns and Those Who Manage Them http://t.co/gtxPF0Dc via @socmedsean @osakasaul

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