10 Signs Your Organization Hasn’t Quite Figured Out Enterprise 2.0

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Sean R. Nicholson - Intranet Evangelist at IntranetExperience.com

Sean R. Nicholson

Ready to roll out your new Enterprise 2.0 Strategy? Looking to save the company millions by implementing an internal social strategy? Think that implementing a blog will help you increase sales, cut support calls, and help unclutter your email Inbox?

Before you jump into the deep end and propose implementing any E2.0 solutions, you might want to take a look around and assess whether your organization has an understanding of what E2.0 really is and whether it is ready to take on an internal social strategy.

To help you along, here are my top 10 signs that your organization hasn’t quite figured out what Enterprise 2.0 really is:

10. Executives don’t know the difference between SAS and SaaS.

9. The person that manages your document management system never talks with the person who manages your Intranet.

8. A single organization (HR, Corp Comm, etc…) has complete control over the future roadmap of your Intranet.

7. You believe that social media has no place in the work environment and/or your organization has blocked communication channels like Facebook, Twitter, and LinkedIn.

6. Your CRM system hasn’t been upgraded in more than 5 years and has no social media integration.

5. Your executives groan when they hear terms like Wiki, blog, knowledge base, or community.

4. You’ve been working on a SharePoint implementation for more than 12 months and believe it will be a turnkey Enterprise 2.0 solution.

3. You don’t know the difference between an Enterprise Content Management system and Document Management system.

2. You have no clue as to what a Service-Oriented Architecture is.

1. You continue to buy and install software that relies on a desktop client, instead of being accessed through the browser.

There you have it…10 signs that your organization hasn’t figured out what to do with E2.0. Have another good example? Have a suggestion on how to overcome any of these? Feel free to share in the comments!

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Comments And Reactions

  1. seanrnicholson says

    New Blog Post: 10 Signs Your Organization Hasn’t Quite Figured Out Enterprise 2.0 http://www.intranetexperience.com/ourblo

  2. 11. your organisational chart still looks like a pyramid.

  3. This post is really relevant, thank you! As we work in that field ( YoolinkPro is an internal social network editor), we often noticed that kind of behaviors or thoughts from prospects.
    We are often confronted to confusions like, for instance, thinking chatting and microblogging have the same use. Moreover we still observe automatic behaviors from our clients that stuck to the one-to-one concept of communication, while they are having an internal social network strategy.

    But all is about adoption. Even if you haven’t really figured out Entreprise 2.0, some structures can help you adopt it by instauring new behaviors ( check our blog, about adoption :
    http://www.yoolink.fr/blog/articles/2010/06/23/7-social-routines-to-boost-your-corporate-social-network#more-1129 )

  4. Very good stuff. We’re still in the early innings. I like how your definition of E2.0 is broader than mere collaboration. I’m in agreement.

  5. Lindsey Niedzielski says

    Great post Sean. Thank you for pointing out the importance of getting everyone, including executives, on the same page. We have a community for IM professionals (www.openmethodology.org) and have bookmarked this post for our users. Look forward to reading your work in the future.

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