It’s no secret that Facebook pages have become a powerful marketing channel for businesses of all shapes and sizes. But what some people don’t know is that besides business content, there are also other types of content being published on Facebook pages.
Many DIYers, car enthusiasts, cosplayers, musicians, and other folks are using their Facebook pages to share their art and content with the world. They’re not just posting about their business or brand—they’re sharing things they love, like the latest episode of Game of Thrones or a cool, new product they made from scratch.
When you think about it, it makes sense: Facebook pages are inherently designed to be a platform where people can subscribe and receives access to content in their Facebook feed that they are passionate about.
When you combine that with the fact that Facebook has become an essential tool for businesses looking to reach their target audience, it’s pretty easy to see why so many people use Facebook pages as an opportunity to share their passions instead of just talking about themselves.
Facebook pages continue to grow as a social media channel for creators, but a lot of folks are still confused about the value of having a Facebook page. Here are some common questions I have seen and some answers that will (hopefully) help you.
Facebook Page Question 1 – What Value Does a Facebook Page Offer?
Facebook pages are an important part of a company’s social media strategy. A page allows businesses to connect with customers, engage with them and share updates.
Facebook pages are a great platform for businesses because they can help you connect with customers if your target audience is active on Facebook. Even better, a Facebook page is a valuable marketing tool since more people are using Facebook than any other social network – Facebook has over 2 billion monthly active users.
You can use Facebook pages for many purposes, including:
- Promoting your website or blog as well products and services
- Driving traffic to your website or blog
- Increasing customer engagement
- Communicating with customers and building relationships with them
Facebook Page Question 2 – How Can You Find the Right Audience for Your Facebook Page?
Before you even set up a Facebook page, it’s important to clearly define who your target audience is. You don’t want to waste time trying to attract people who aren’t interested in what you sell or offer.
Once you identify your target audience, reaching them with the right Facebook targeting tools and ads becomes easier. You can conduct research online and look at what similar businesses in your area or industry sector are doing to stay ahead of the competition. This will give you a good idea of who your competitors are and what they’re doing right regarding their marketing strategy.
Facebook Page Question 3 – Do You Have to Run Facebook Ads to Grow a Facebook Page?
You don’t necessarily need to run Facebook ads to grow a Facebook page. Facebook pages can grow without ads, but it will take the use of other marketing tools like email marketing and other social networks.
However, if you want to grow your Facebook page quickly and effectively, you will most likely need to run some ads on Facebook.
Facebook is essentially a pay-to-play platform. Facebook ads play a major role in the success of your business because they can help you reach more people with your message than you can get through organic reach from people’s news feeds.
That’s why so many businesses are choosing to use paid advertising when growing to get content in front of new eyes — hopefully, at least some of whom will become fans or your Facebook followers as a result.
But can you grow a Facebook page without followers?
You can’t grow a page without followers, but you can get them with time. It’s all about the content you share. To grow your Facebook page, you need to focus on creating great content.
So how do you create great content?
- Create engaging posts: If your goal is to get more likes and shares on your posts, then you need to make sure that every post has something interesting or unique about it.
- Post links: This is one of the most effective ways to grow a Facebook page without followers. You can post links to articles, videos, images, and other content relevant to your niche. Ensure the content is high quality and relevant so people will enjoy reading it and sharing it with their friends.
- Encourage engagement: Engagement is important because it shows that people like what you’re posting and want more of the same type of content in the future.
Facebook Page Question 4 – How Can You See Who Is Following Your Facebook Page?
If you’re the owner of a Facebook page, you might be asking, can you see who is following a Facebook page?
Fortunately, finding out who is following your page is easy, and it only takes a few steps. Here’s how to see the list of people who like or follow your Facebook page:
Step 1: Go to your Facebook page and select “View Insights” from the menu on the left-hand side of the screen. This will bring up a page with information about your page.
Step 2: Look for the “Following” section of this page and click on it. This will take you to another section where you can see who is following your page.
Facebook Page Question 5 – How Can You Connect An Instagram Profile to an Existing Facebook Page?
Connecting your Instagram profile to your existing Facebook page gives you access to Instagram features present in Hootsuite such as direct publishing. So how can you connect a Facebook page to Instagram?
If you’re looking to connect your Facebook page to an Instagram profile, follow these steps:
- Log into your Facebook page. Once you’re at the login page, select settings on the left bar.
- Once on the setting bar, scroll down and select Instagram. You’ll be taken to a new page where you can enter the email address associated with your Instagram account. Click on connect account.
- You should now see a confirmation message saying, “Your Facebook and Instagram accounts are now connected.”
Facebook Page Question 6 – How Can I Remove an Admin from a Facebook Page?
You can remove an admin from a page on Facebook if you’re the creator of the page or one of the admins and you have admin permissions. To do so, you should;
- Click on “Account Settings” on the left side of your screen.
- Click on “Manage Admins” on the left-hand side of the screen.
- Once you’re there, you’ll be able to see who is currently listed as an admin of the page. You can click on the person’s name to remove them from the list or the “X” button next to their name to delete them from it entirely.
- Finally, save the changes.
Facebook Page Question 7 – How Can I Remove Myself from a Facebook Page?
When you remove yourself from a page on Facebook, it means that you no longer have access to the page. You’ll not be able to see any updates, post on the page, or manage the page.
If you’re a Facebook page admin, you can remove yourself as the administrator of that page. Here are the steps to take;
- Go to the Facebook page you want to remove yourself from.
- Click “Settings” in the bottom-left corner of the page.
- Once in the page settings bar, click on “Page Roles”.
- Under the sections, click on “Existing Page Roles”.
- Select your profile and click the “Admin” button.
- After selecting admin, it will send you to “Remove Admin Options”.
- Select the “Remove Option,” and you have removed yourself as the page’s admin.
Whether your business is new to Facebook, you just needed Facebook pages refresher, or somewhere in between, I hope we’ve answered your questions about Facebook pages. Feel free to share your best tips for using Facebook pages in the comments!