Social media is an ever-changing network of sites, and as new channels and features are added, there are new rules of what to do and not to do. It can be difficult to keep up sometimes.
That’s why we’re covering many different parts of social media optimization, such as updating your profile, researching politics, and avoiding negativity online.
It’s 2022, and we’ve been through a rough couple of years on social media. Maybe we can take some time this year to do a little better with our social media channels. Here are some things to think about.
2022 Social Media Do #1: Update Your Profile and Add a Photo That Is Appropriate for the Network
Nobody wants to see an incomplete profile! Missing details are not a good look in 2022. Completing your social media profile is incredibly important. To make sure your profile is operating at the best level possible, follow these steps:
- Use an appropriate name/handle. Your name and handle should be unique, easy to remember, and truly representative of yourself. Avoid being inappropriate with your name as this could run off business.
- Use a fantastic profile photo. On your own personal social media accounts, it’s important to appear 100% authentic in your profile photo. Ask a friend to snap a picture, or take a professional selfie yourself.
However, keep in mind that on certain social media sites, like LinkedIn, you are expected to appear professional. A picture of you holding a big fish may be appropriate for your Twitter account but not for LinkedIn.
- Nail the bio. Explain yourself, and if you have a brand, explain what the brand is all about. You don’t want to ramble in your bio, so keep it short and to the point. Make sure it’s informative, with a touch of creativity. Invite the reader to check out affiliate links that are associated with your account.
2022 Social Media Don’t #1: STOP Asking People You Don’t Know Intimately for Nudes (and Stop Sending Them)
Just because you can, doesn’t mean you should. Asking someone out of the blue for intimate photos is not a healthy way to engage in a dating conversation, nor is it a great way to develop a relationship with someone you just met. Plus, you never know what someone will do with your photos, so it is best to be on the safe side and avoid sending nudes.
2022 Social Media Do #2 – Explore a New Channel that You Previously Didn’t Understand
For me, it’s TikTok. I was a hardcore fan of Vine when it existed, so I have been hesitant to really get involved in TikTok, mostly because I miss Vine. In 2022, push past your boundaries and find a new channel that might help you connect with a different generation, share your valuable experience, or just enjoy a few funny videos.
You never know what you’ll discover on a new form of social media. I found that after using TikTok, I learned so much about content that is important to me! I was pleasantly surprised.
2022 Social Media Don’t #2 – Stop Posting Contrarian Responses that You Don’t Really Believe
We get it, you like a good argument. You like to play the “devil’s advocate,” or you like to “stir the pot.” We’re past that, and we don’t enjoy it.
We know you’re just trying to stoke controversy, and you actually don’t believe the things you’re saying. They make you look like a jerk, so it’s time to stop.
When someone tries to engage you in an online argument, it’s simply best to avoid the conversation. Online arguments don’t get anyone anywhere.
In the beloved Disney movie Bambi, a character named Thumper states, “If you don’t have anything nice to say, don’t say anything at all.” This rule is an excellent rule to follow when on social media.
2022 Social Media Do #3 – Do Your Research When It Comes To Politics
It’s easy to go off on social media when it comes to any view that you might find uncomfortable or inconvenient. Before you start spouting off about your rights, you might actually want to read the Bill of Rights or the Constitution of the United States for that matter.
It’s important to do some research about the government’s ability to limit rights in specific situations. Take some time, learn a little before flexing your “internet lawyer” muscles.
Also, when reposting information, make sure it is valid and legitimate. Social media hoaxes are far too common.
2022 Social Media Don’t #3 – Don’t Bully Other People
This one is a difficult one to discuss because most bullies don’t think they are bullies. They think they are just having fun, ribbing someone, or just pointing out the obvious.
For that reason, it’s probably a good idea that we take time to learn a little bit about what online bullying is. Try reading the definition of cyberbullying from the US Government:
Check to see if you are engaging in any of these activities in your social media posts or in your content. Let’s use 2022 to be a little nicer to each other this year.
It’s been a rough last couple of years, and we could all probably use a little break from the hate. Be mindful of what you say and post.
2022 Social Media Do #4 – Share a Little More Positivity Via Your Social Channels
Let’s take a break from the negativity. Take a look around and find some good things that are going on. Volunteer for a charity and share all the good work they are doing via your social media channels!
Make a new friend and share some of your adventures. Focus on your family and share the successes of your family members.
Do something more positive with your platform. It can be easy to be influenced by negativity, but don’t allow it to seep into your posts.
2022 Social Media Don’t #4 – Don’t Let Your Social Media Channels Consume Your Life
There’s a big, beautiful world out there. We’ve been cooped up for a couple of years, due to the pandemic, so get outside and enjoy some time in the great outdoors.
It’s okay to go for a hike and leave your phone in the car (but make sure you have someone with you when you hike!). It’s okay to play in a softball game and not have to tweet about it.
Don’t give the social media companies the satisfaction of providing every detail of your life. Keep some of those special moments for yourself and your loved ones.
We can all make social media a better place this year. Do you have social media do’s and don’ts? Share them in the comments!