I recently participated in a conversation on LinkedIn entitled “Should Employees Be Allowed To Use Social Media?” in one of the social media groups where I participate. While the responses where overwhelmingly in favor of not only allowing, but encouraging employees to engage online, I was befuddled by the fact that this question even exists.
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Seems like a lot of the Twitter profiles I come across lately of social media professionals have the term “expert”, “guru”, or “wizard” somewhere in the profile.
As social media engagement grows, organizations will need to begin adding social media expenses into their budgets as part of the cost of doing business. Like telephones, computers, and websites, having a Facebook page and Twitter account, and the appropriate headcount to support them, will soon be commonplace.
As employees continue to use social media in the workplace, it will be up to Social Media Strategists to educate organizational leaders about the value of social media and the how the various channels can be used to enhance employee collaboration and drive business.
Great YouTube video from the fine folks at The One Ronnie demonstrating that what we say and what mean are clearly being redefined by advances in technology.
Recently, I had an interesting experience with Facebook’s suggestion technology. You know, the box that says “You like x, so you’ll probably like y.” The other day, the suggestion technology got stuck on Work, trying to tell me that people who had “liked” Work also liked other activities that I might like. As I cycled through them, I grabbed screen captures of what it recommended.
After a fun week of watching the Old Spice guy interact with his Twitter follower via YouTube, I am saddened to see the campaign come to an end. His caring, sensitive, and often nonsensical responses offered two elements that are critical to social media: value and interaction.
Nearly all of us have made the reasonable realization that social media is here to stay and it’s not just a passing fad. Some of us, on the other had, have gone to the extreme end of the spectrum, allowing social media to become a driver in our lives. I have compiled a list of some true social media stories that are clear indicators of social media madness. Grade yourself and see how you stack up: