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Check out these posts created to help you navigate some of the most common challenges, problems, and opportunities in the world of People.

The KISS Method For Determining Social Media ROI

Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to their business.

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