Nearly all of us have made the reasonable realization that social media is here to stay and it’s not just a passing fad. Some of us, on the other had, have gone to the extreme end of the spectrum, allowing social media to become a driver in our lives. I have compiled a list of some true social media stories that are clear indicators of social media madness. Grade yourself and see how you stack up:
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It never ceases to amaze me how few people trust their organizational intranets. A tool that was designed specifically for the purpose of helping employees do their job better and faster is often the joke of the water cooler. Yet organizations knowingly ignore the fact that employees don’t use or trust the information stored on their intranet.
Periodically, I have the great opportunity to sit in front of a group of employees and ask them about their intranet experiences. Often, it’s in anticipation of an intranet revamp, so the need for a “do-over” or an evolution has already been defined at some level. While the individual users and comments might be different, they usually go start with something like this:
Sometimes opportunities knock quietly….and sometimes they hit us with explosive force. The trouble is, we often miss them even though they are staring us right in the face. As an example, take a look at the recent volcanic explosion in Iceland. This natural disaster has demonstrated the need for business travelers to have access to their corporate information, regardless of where they are located.
The recent explosion of social media platforms coupled with the financial meltdown driving a need for operational improvement has left purchasers exploring low-cost open source options, which is driving commercial off-the-shelf (COTS) vendors to rethink their licensing models. In addition, purchasers of Intranet software have started to expect expanded social media functionality and expanded options for licensing/hosting as Software as a Service (SaaS) becomes more popular. In this piece, we’ll focus on the new platforms available for Intranets and some of the options available to organizations to reduce internal costs and maintain system stability while ensuring that their users have access to a wide variety of features.
Over the last few years, the social media boom has forced Intranet portal vendors to rethink some of their licensing models and expand their feature functionality. “Traditional” intranet portals that are simply presentations layers with a back-end content management system just don’t cut it anymore. Instead, organizations want their employees to generate peer-to-peer content using 2.0 functionality like blogs, wikis, and tagging instead of relying on one-way messages from the top.
Imagine, for a moment, that you have accepted a new position as a corporate executive tasked with figuring our how to make your company work better, faster, cheaper. Along with the details of your position, you have been informed that you have access to a wealth of competitive intelligence, product experience, and innovative thinking at your fingertips. Sounds like a recipe for success, right?
If you haven’t figured it out already, it’s a Google kinda world out there and your Intranet users expect your search functionality to provide them with accurate, relevant results to their search queries. With that in mind, if you haven’t already begun the process of building a federate search strategy, it’s time to do so.
When it comes to Intranets, governance is one of those topics that tends to divide folks into some pretty extreme camps. One side contends that users should be able to govern themselves and, when left alone, content driven by the users will be rich and meaningful. The folks on the other side of the fence believe that content should be generated by the organization for consumption by the users. Their position is often based on the argument that end-users would pose a risk to the organization by sharing incorrect, privileged, or inappropriate content. The reality is that these two camps do have valid points, but the best practice is to land somewhere in the middle.
Over the years, I have been privileged to work on a variety of Intranets ranging in shapes and sizes. Some were for large corporations, others were for small non-profits. Some were heavily governed, others were driven by user content. Even though each of these Intranets were unique in their own ways, they had one key element in common – strong user adoption. Without a strong user community that recognized the value of the Intranet, each would have failed.