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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Sometimes, this makes it very …

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[SOLVED] How Do I Share A Tweet To Instagram?

Another great question from a reader via my contact form. This one continues on my previous posts where I explain how to share a tweet to Facebook and how to share a Facebook post to Twitter. Hey Sean, Thanks for the great tip on sharing a tweet directly to Facebook. Along that topic, is there …

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The KISS Method For Determining Social Media ROI

Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to their business.

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