TikTok is one of the fastest growing social media apps to hit the market in recent history. In fact, it is currently the most popular app on the planet. Anyone who hopes to become an influencer on social media should be working to grow their following on this uber-popular platform.
But is there a way to legitimately grow your following on TikTok? We’re here to tell you that yes, there is!
Read on to learn some of the steps you can take that we think will help you be successful with growing your TikTok following.
Overview of TikTok
TikTok is a video-sharing app that allows users to share short videos or go live for their viewers to watch. Most videos are only 15 seconds in duration, although users have the option of posting videos that are up to 60 seconds long.
Most videos feature music in the background, with users either lip-syncing or dancing along, or both. The format is a great way for users to express themselves, especially young people under the age of 25 or so, who make up the majority of the app’s user base.
Why Are Followers Important on TikTok?
The number of followers you have on TikTok is a direct measure of your popularity as a user. The more followers you have, the more likely you are to become an influencer.
For those who ultimately want to monetize their social media presence, this is definitely the status they want to achieve.
Influencers are social media users who have enough followers that they can influence a large number of people, and it’s a rare and coveted status to have. But if you can achieve this level of influence, brands will recruit you to promote their products via influencer marketing.
Who Has the Most Followers on TikTok?
The title of most followed TikTok user is currently held by Italian TikToker Khaby Lame. His videos are simply reactions to other people’s videos, typically the type of life hack tips where someone offers a complicated solution to everyday situations such as peeling a banana.
Lame’s videos are understated and hilarious – and extremely popular. He may remain the undisputed king of TikTok for a long while yet.
How Many Followers on TikTok Do You Need to Get Paid?
To get paid by TikTok, you need to have at least 10,000 followers. You also need to have at least 100,000 views over the last 30 days, so they know your followers are still actively paying attention to you.
How Many Followers Do You Need on TikTok to Go Live?
Not everyone is able to livestream on TikTok and receive gifts from followers. You must be 16 years old to go live, and 18 to receive gifts from viewers. You also need to have at least 1,000 followers to unlock the livestream feature.
Clearly, the number of followers you have is the key to success on TikTok. Here are some things to do to get those numbers up.
Tip 1 – Post Useful or Entertaining Content
The fact is, some content is just more interesting than others, and there are no guarantees that your video is going to capture anyone’s attention. Here are a few creative video ideas that can help you make content that stands out from the rest.
- Post educational videos
- Partner with an influencer
- Post for special occasions
- Create a tutorial
- Talk about current events
Tip 2 – Use Hashtags That Expand Your Reach
Using hashtags is a great way to boost your TikTok videos. Hashtags are simply a way to categorize video content so that users can find it more easily, but it’s important to choose the right ones so your content can be found by the people who want to see and share it the most.
Here are a few ways to make sure you use hashtags wisely.
- Combine niche hashtags with trending hashtags.
- Research trending hashtags. You can use a tool like Hashtag Expert to do this.
- Don’t forget about your character count. Your entire caption plus hashtags can only come to 300 characters all together.
- Don’t exceed the maximum number of hashtags. Three to five is the sweet spot.
- Be careful when using #ForYou, #ForYoupage, and #FYP. These are so overused that they are just too competitive. Stick to more niche hashtags combined with trending ones.
Tip 3 – Tag Others to Reach a Broader Audience
Tagging other users is a great way to boost community engagement and notify users or partners of a video’s publication. It also helps you avoid feeling like you’re posting into a vacuum and reminds users that you’re part of something bigger.
Tip 4 – Post Consistently
It also shows you are an engaged, active, and interesting user. You should also try posting at different times and watch your analytics to see which times give you the best reactions from users.
Tip 5 – NEVER Buy TikTok Followers
If your numbers are not going up as quickly as you would like, it can be very tempting to buy followers for a quick fix, but there are several reasons not to do this.
For one thing, they will ruin your engagement rate and decrease your chances of getting on the ForYou page.
It’s pretty obvious when someone has bought TikTok followers when you suddenly have hundreds or thousands more followers, but no one is liking or sharing your content. Plus, these new followers won’t last long, and you’ll be back to square one in no time.
Instead, focus on creating great content with the right hashtags, be sure you’re engaging with other users, and continue to plug away at being consistent with your activity. Then your followers will grow organically, and you’ll have the satisfaction of knowing you did it yourself.
We hope you found this information helpful. Do you have any other tips related to growing your following on TikTok? What has worked for you? Let us know in the comments!