In case you haven’t noticed, reviews are everywhere these days. More and more companies are asking for reviews of their products and services. Why? Because they know that positive reviews can have a positive effect on their business.
Facebook is one of the most prominent and influential social media sites, and it has implemented a process for customers to leave a review of the product or service of a business.
Are you interested in leaving a review for a business, product, or service on Facebook? Here are some things you need to know and the steps to follow.
What are the benefits of leaving reviews on Facebook?
There are 7.6 billion people in the world, and 53% of them are active social media users. Out of the 4.021 billion users, nearly 55% are on Facebook. To say that the whole world is on Facebook is not an overstatement.
Because of Facebook’s reach and influence, it has already become one of the most powerful marketing tools. Consumers often visit the platform to check business information and product reviews. Online business reviews are also trusted by consumers as much as personal recommendations.
Yes, Facebook reviews matter. Whether it’s helping purchasers with their buying decisions or making consumers feel appreciated, Facebook reviews matter.
Are Facebook reviews valuable to businesses?
According to the Pew Research Center, 40% of U.S. adults always or almost always check online reviews before making a purchase. And it’s been estimated that in 2022, upwards of 80% of customer complaints happen online.
If most feedback happens on the internet, coupled with the outrageous number of people searching and considering online reviews, a business’s Facebook page must support its positive reputation.
In fact, most consumers consider referrals from social media friends as well as strangers’ reviews when making purchase decisions. In a recent BrightLocal survey, it was revealed that 85% of consumers trust online reviews as much as their friends’ and families’ recommendations.
Should You Share Both Positive AND Negative Reviews On Facebook?
It is important to share good experiences in reviews, just as it is to share negative experiences.
Almost 70% of consumers are more likely to use a local business with positive reviews, while 40% of consumers said they would avoid local businesses that have negative reviews. However, both positive and negative reviews can help businesses improve their products and services.
Whether consumers post positive reviews or negative feedback, a business should be able to resolve issues immediately. Replying to all Facebook reviews shows that the business cares about its consumers, creating a positive impression of the business.
How Do You Create A Review On Facebook?
Some people may wonder, “Can you leave reviews on Facebook?” The answer is, yes you can (and it’s quite simple to do).
If you’ve just been to a really great—or truly awful—business, you probably want to tell someone about it. There are many ways to do that, but one way is to post on a business’s Facebook page.
Facebook recently changed its reviews to recommendations. Now, star ratings for a business are calculated by a combination of past reviews and customer recommendations. If you’re wondering, “How do I leave a Facebook review in 2022?” here are the steps leave to review on Facebook:
- Go to a business page on Facebook.
- At the left-hand side of the screen, on the side menu, click “Reviews.”
- To the right of that menu, you’ll see a box asking if you would recommend this place. For a positive review, click Yes, for a negative review, click No.
- Write your review as you would normally, then use the little tags provided at the bottom, if you’d like, to provide quick, clear information about what was great (or what could be improved if you picked “no”). The more descriptive you are in explaining your experience, the more valuable it is for both the business and for the readers of your review.
- When you are done, click “Post”, and your review will appear on the page.
What If I Don’t See The Ability To Share A Review On A Facebook Page?
A business might have turned off the ability for people to submit reviews. The Facebook page of a business has ratings and reviews turned on by default. Even if a business doesn’t have any ratings or reviews, Facebook recommends showing people that they are willing to be transparent about people’s experiences with their business.
However, a business can turn ratings and reviews off for any reason it chooses with just a few clicks. This will prevent you from having the ability to share a review on the Facebook page of a business.
How Do I Share A Review If Facebook Reviews Are Disabled?
If a business has disabled its Facebook reviews, you are probably wondering, “How do you add a Facebook review?”
There are some alternative ways that you can leave a review. Google Reviews, a tween on Twitter, a TikTok video, an Instagram post, or an app like Yelp! are all good ways to leave a review of a business. You can even reach out to the company directly through their contact page.
Now you’re all set to start leaving reviews on Facebook. If you have additional experiences or tips on leaving a Facebook review, post in the comments below!
— Sean