Reviews are a great way to tell other people about a company or a product. Telling others what you think about the service you received at a business has never been easier. And companies want your reviews as they provide “social proof” for the service their business provides.
When it comes to finding what you need on the internet, Google is synonymous with the words “internet search.” It is used by billions of people around the world as their search engine.
Along with hundreds of other features and services for businesses, Google has a process for customers to leave a review of a product or service.
Are you interested in leaving a review for a business, product, or service on Google? Here are some things you need to know and the steps to follow.
What are the benefits of leaving reviews on Google?
Currently, Google holds 91.38% of the search engine market share worldwide. The average number of daily Google searches is 3.5 billion, which translates into 1.2 trillion global searches per year. To say that the whole world is using Google is not a far-fetched statement.
Because of Google’s mind-boggling reach and influence, it has already become one of the most powerful marketing tools. Consumers search for businesses, products, and services, and often check the platform for business information and product reviews.
It’s been shown that online business reviews are trusted by consumers almost as much as personal recommendations.
Whether it’s helping fellow purchasers make better buying decisions or making consumers feel appreciated, Google reviews do matter, and businesses should place importance on them.
Are Google reviews valuable to businesses?
One recent study suggests that customer reviews are the most powerful purchasing influence. Another study found that 88% of consumers consult reviews before making a purchase, and yet another study indicated that 63% of consumers are more likely to purchase from a site that has customer reviews.
Getting reviews from your customers has always been a beneficial exercise for business, but today its importance is even greater. There are three main benefits of getting customer reviews:
- To acquire testimonials you can use in marketing your business,
- To better understand what you are doing right and/or wrong as a business, and
- To improve the visibility of your business on Google.
Regarding improving your visibility on Google, the importance of accumulating genuine and honest reviews of your services online is ever increasing.
Although you may have all the other elements of your local search strategy covered, the power of review data should not be underestimated.
Should You Share Both Positive AND Negative Reviews On Google?
Some companies don’t ask for reviews because they are concerned about a bad review impacting their business. But don’t worry. As long as you don’t receive consistent poor reviews, a bad review or two won’t hurt, especially if you take the time to reply to the review to try to resolve the issue.
Potential customers will see you trying to make things right, and that can work in your favor. Research has found that poor reviews may actually increase your ability to make a sale.
Whether consumers post positive reviews or negative feedback, the business should be able to resolve issues immediately.
Replying to all Google reviews shows that the business cares about its consumers. And businesses that respond to online reviews quickly get positive reputation points
How Do You Create A Review On Google?
Some people may wonder, Can you leave reviews on Google? Yes, you can, and Google has made the process quite simple to do.
Imagine you’ve just been to a really good—or very bad—restaurant or store. You likely want to tell someone about it.
There are many ways to do that across social media and the web, but one way is to post on the Google page of a business if it has one.
The place to leave reviews for businesses is through Google Maps. On Google Maps, you can write reviews for places you visit.
You can also leave info or post photo updates about a place, like if it’s quiet and romantic or if it’s under renovation.
If you’re wondering, “How do I leave a Google review in 2022?” here are the steps to leave a review on Google:
- On your device, sign into Google Maps.
- Search for a place.
- On the left, scroll and click Write a review.
- To score the place, click the stars to rate the business. You can also write a review. The more descriptive you are, the more helpful for other consumers and the business.
- Your review shows up in Google Maps until you take it down. After your review is published, you can edit it or change the rating and pictures you included.
Keep in mind that all reviews are public and anyone can find what you wrote. You’re unable to add an anonymous review.
What If I Don’t See The Ability To Share A Review On A Google Page Or My Google Review Isn’t Showing Up?
There may be times when you are unable to post a review on Google. Most of the time, this is because the business has turned off the ability for people to submit reviews on Google.
In other cases, the business may have hidden or even removed reviews that they don’t want others to see.
How Do I Share A Review If Google Reviews Are Disabled Or If My Google Review Was Removed?
If a business has disabled its Google reviews, you are probably wondering, How do you add a Google review?
Even if you can’t leave a review of a company on Google, there are some alternative ways that you can leave a review.
Facebook reviews, a tweet on Twitter, a TikTok video, an Instagram post, or an app like Yelp! are all good ways to leave a review of a business. You can even reach out to the company directly through their contact page.
I hope you’ve enjoyed and found this information useful. If you have additional experiences or tips on leaving a Google review, let us know in the comments below.