The Complete Guide to Managing Your TikTok Account

TikTok is now a major player in social media. Even if you haven’t used the app yet, you’ve probably heard about it, and you might be wondering what the big deal is.

Alternatively, you might browse TikTok’s app occasionally but have never bothered to manage your TikTok account. There are actually many benefits to managing your account and to having access to things like TikTok analytics and ads. This is especially true if you want to build a strong following for yourself or your brand.

Here are a few things we think might better help you understand why managing your account is so important.

Brief overview of TikTok

TikTok is a social media platform that allows users to create short videos and share them with the world. Videos can be about anything but commonly include comedy, storytelling, music, and/or dancing.

Like many other social media apps, TikTok also allows for users to label their content with hashtags, which can help viewers find their videos. Trending hashtags sometimes feature challenges users can engage in by posting their own submission then tagging it with the appropriate hashtag.

Participating in these challenges is a great way for users to gain followers. Influencers with a big enough audience on TikTok often gain a level of celebrity and fame and can also benefit monetarily from their content creation.

However, regardless of the size of their following, the limited length of the videos, combined with TikTok’s filters and editing tools, allow content creators to be creative and expressive with their posts.

Why Does TikTok Make You Have an Account?

Having a TikTok account isn’t strictly necessary to use the app, but if you want to engage with the posts beyond watching videos, you’ll need to create one. Actions like commenting, liking, or uploading videos all require that you make your own account.

Why Managing Your Account is So Important

There are two types of TikTok accounts: Business and Creator accounts. They each have their pros, cons, and individual purposes, so you’ll need to decide which one best benefits you.

However, in general, if you’re looking to use TikTok to help build a professional brand or company, you’ll need to make sure you set up a business account. These accounts have access to TikTok’s business suite which allows you to manage your account in more detail.

For instance, the business suite has useful marketing features like TikTok analytics, which can help you study the performance of your content and figure out what is and isn’t working for you.

It also gives you access to TikTok ads, which allows you to create ads and also to pay to promote your videos to people that don’t follow your account (yet). You can also use third-party management tools like Sprout Social to help you run your TikTok if you have a business account.

The other type of account is a creator account. This type is ideal if you’re just looking to create a personal TikTok account that you use for fun. It may also be better than a business account for some influencers, depending on what type of content you produce.

This is because creator accounts have access to the full library of audio to use in their videos. You can also stitch and duet videos and join the Creator Fund to make money off of your content.

Furthermore, creator accounts share some features with business accounts – they can promote videos and access analytics.

Since they both have positives and negatives, you’ll want to think about which type of account best suits your needs and goals.

How Many TikTok Accounts Can You Have?

You can have multiple TikTok accounts, but there are some stipulations. For instance, you can’t have more than five accounts. Furthermore, if you try to use two or more accounts on the same device, your account will be marked as a business account.

This is okay if you are using it for professional purposes, but if you want access to the full audio library and other creator perks, you’ll want to make sure that you do not use the same device for multiple accounts.

Setting Up Your TikTok Account

If you’re looking to actually set up a TikTok account, there are a few steps you’ll need to take to create it:

1. Open the TikTok app.
2. Press the “Me” button. This can be found in the lower right corner, with the icon of a person’s head and shoulders.
3. At the bottom of the page, tap “Sign up”.
4. Choose whether you would like to attach your log-in to your phone, email, or other social media.
5. Submit your birthday.
6. Hit the “next” button to move on.
7. Provide an email or phone number to verify your account.
8. Create a password.

Making Your TikTok Account Public

There are two main privacy settings for accounts: public and private. If you want to grow your following beyond people you know personally, a public account is best.

To set your account to public you’ll need to take these steps:

1. Press the “Me” button. This can be found in the lower right corner, with the icon of a person’s head and shoulders.
2. Hit the burger menu in the top right corner (this is the symbol that looks like three lines).
3. Select “settings and privacy”.
4. Navigate to privacy.
5. Turn off the private account setting.

Setting Your TikTok Account Password

When you open a TikTok account, you’ll be prompted to create a password. However, you may need to reset this at some point, especially if your password has been compromised or if it has been a long time since you last logged in.

To create a new password, you’ll have to take a few steps. However, these will differ depending on if you’re already logged into your account or not.

If you are logged in, you can:

1. Press the “Me” button on the bottom right corner.
2. Hit the burger menu in the top right.
3. Select “settings and privacy”.
4. Choose “Manage account > Password”.
5. Follow the instructions that are prompted.

If you aren’t logged in, you will need to:

1. Select “Sign up”.
2. Choose “Log in” near the bottom of your screen.
3. Tap “Use phone/email/username” then choose “email/username”.
4. Select “Forgot password?”.
5. Pick between resetting with your phone number or email.

Deleting Your TikTok Account

If you ever want to delete your TikTok account for any reason, you can do so by taking a few simple steps:

1. Press the “Me” button on the bottom right corner.
2. Hit the burger menu in the top right.
3. Select “settings and privacy”.
4. Choose “Manage account”.
5. Delete account.

I hope that you found this information helpful. Please share any tips or advice that you have related to managing TikTok accounts in the comments!