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Blog Tip – Write For Your Readers, Not The Search Engines

Unfortunately, over the last few years there has been a LOT of focus on search engine optimization, almost to the point that people believe they should write their content and then re-write their content with an SEO lens to ensure that the search engines will index the article. The problem is, what if the search engine spiders like your content, but your readers don’t?

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LinkedIn Tip: Be Sure To Add Skills To Your LinkedIn Profile

The Skills feature of a LinkedIn profile is one of the most often overlooked feature, but one that is critical to anyone leveraging LinkedIn because it can help ensure that your profile is more attractive to search engines and easier to locate for those using the LinkedIn search.

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Updated: It’s Your Toilet Calling! What Germs Are On Your Mobile Device?

How clean is your cell phone? You’d probably be disgusted to know. Which? Magazine recently conducted a test to determine which was dirtier; a cell phones, or a toilet flush handle. Guess which one lost? The clear loser was the cell phone with the tested mobiles having high levels of faecal Coliforms and Enterobacteriaceae. Yuck!

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10 Surefire Metrics You Can Use (Or Not Use) To Measure Your Blog

Think about it….with traditional Web sites, we measure metrics like page views, unique visitors, time on site, bounce rate, and referring domains. But with behaviors like tweeting, Facebook posting, digging, stumbling, pinning, I find myself drawn to other metrics when looking at Google Analytics.

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Marketers: Ten Surefire Ways To Irritate Me With Your Spam

I started to think more and more about the amount of junk we have to sift through in our daily lives and how distracting they can be from those activities that are important. Throughout the day, I started documenting the things that I felt distracted me and here’s the running list:

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Social Intranet Best Practices – Balancing Sensitive Information With Organizational Culture

Building a great Intranet environment is often about balance. Balancing acts like those between openness and security, corporate needs and individual desires, and the balance between content and culture often make for long meetings and tough decisions. Internal communicators and Intranet managers often have to determine how much to share and the right format in which to share it.

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Developing A Search Engine Strategy – Step 4 To Surefire Blogging Success

As I mentioned in the previous article in this series, building a content strategy is critical to your blogging success. Without good content, your blog is dead in the water. But context is nearly as critical as content. You can have the greatest content in the world, but if you don’t let anyone know about it, or you share your articles in the wrong places, your blog will see little to no traffic and it’ll end up being just another dead end on the Web.

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