When building a business case around a social Intranet, there are a few key components to consider. Here are five suggested features that you might ask your potential vendors to demonstrate.
Recently, I had an interesting experience with Facebook’s suggestion technology. You know, the box that says “You like x, so you’ll probably like y.” The other day, the suggestion technology got stuck on Work, trying to tell me that people who had “liked” Work also liked other activities that I might like. As I cycled through them, I grabbed screen captures of what it recommended.
After a fun week of watching the Old Spice guy interact with his Twitter follower via YouTube, I am saddened to see the campaign come to an end. His caring, sensitive, and often nonsensical responses offered two elements that are critical to social media: value and interaction.
Nearly all of us have made the reasonable realization that social media is here to stay and it’s not just a passing fad. Some of us, on the other had, have gone to the extreme end of the spectrum, allowing social media to become a driver in our lives. I have compiled a list of some true social media stories that are clear indicators of social media madness. Grade yourself and see how you stack up:
It never ceases to amaze me how few people trust their organizational intranets. A tool that was designed specifically for the purpose of helping employees do their job better and faster is often the joke of the water cooler. Yet organizations knowingly ignore the fact that employees don’t use or trust the information stored on their intranet.
Periodically, I have the great opportunity to sit in front of a group of employees and ask them about their intranet experiences. Often, it’s in anticipation of an intranet revamp, so the need for a “do-over” or an evolution has already been defined at some level. While the individual users and comments might be different, they usually go start with something like this: