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Do you need to take a vacation or holiday? Worried about managing your business social media channels while you’re gone? Here are a few tips to help out.

Humor can be a power social media engagement tool. Before you add some comedy to your messaging, though, think through the potential pitfalls that could arise.

In this post, I do a social media brain dump of tips, best practices, and experiences regarding social media strategy and the various social networking channels.

Viral videos…we love to watch them and share them. Sometimes, however, some folks get the wrong idea that any video content can be made to “go viral”. Social media strategists (no matter how good they are) don’t have some magic button that makes a video something that the masses will share.

Can Facebook ads actually drive traffic that generates enough revenue to pay for themselves? We’ll do the math!

In this guest post, Nathan Kittrell shares his thoughts on ways that employee social media activities can co-exist peacefully with HR policies. Do you agree?

Can Pinterest actually drive traffic to any kind of blog? I’m running a 30-day experiment to see whether pins can be turned into clicks.

In this guest post, Jade Anderson shares her thoughts on why every business professional should consider taking at least one Marketing course. Do you agree?

Enjoy these thoughts on how emerging technologies like virtual reality and virtual assistants are going to shape the way we use social media over the coming decade.

In this guest post, Kevin Nelson shares his thoughts regarding skills that are important in a marketing career, but aren’t necessarily taught in the classroom.