Social Media Comic: The Social Media Timesink

As a professional working in social media, I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals.

Don’t get me wrong, it’s a great job and I get to work with some amazing people, but sometimes the timesink of all these channels and activities can result in a bit of social media overload.  I thought I’d capture a view into that craziness in my latest social media comic.

Do you let the social media timesink distract you from real life?

Do you work in social media? Do you experience social media overload? Feel free to share any tips/tricks on avoiding the timesink and keep a sane balance between the online world and the digital one.



Content So Good You Can Almost Taste It!

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Comments And Reactions

  1. decibel.places says

    Scheduling with Buffer has changed the way I engage, and has gotten positive responses in terms of comments and reshares on LinkedIn, Twitter and, to a lesser degree, FB. The advantage is that I can schedule a few hours or days worth of posts in one session; of course, I can always fire off a post ad-hoc if I want.

  2. Bill Lazdowski says

    At present it dominates too much of my existence. However, it’s what is keeping the little sanity i have left remaining intact.

    Once I’m am back on my feet again I will have to look for some programs to make my presence a bit easier.

  3. Alicia Taylor says

    I don’t really have any tricks. I can’t tell you how many times “just one more tweet” or just “one more update” led to evening before I knew it.

  4. Great observation

  5. I like the ‘Eat that Frog’ approach too. Just started using Paymo to track time on projects and it does help keep one focussed, but doing ‘research’ on social media just leads one down rabbit-holes so easily! I like paper to-do lists too – harder to ignore and more satisfying to tick off.

    Love the ‘toons btw!

  6. I was extremely pleased to find this great site. I need to to thank you for ones
    time for this particularly wonderful read!!
    I definitely enjoyed every little bit of it and I have you saved as a favorite to check out new stuff in your site.

  7. Sindhu Cubestech says

    Hi Sean!

    Yes, I do feel social media overload at times. But it can be managed with well constructed social media plan and limiting ourselves to not go further. By the way, I liked your comic.

    Cheers and thanks!

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