Building A Content Strategy – Step 3 To Surefire Blogging Success

What you write is going to depend on your blog plan. Before you ever put pen to paper or fingers to keyboard, you need to know why you are writing, who you are writing for, what the common theme around your articles will be, and why the content is more valuable than similar content out there. Once you have your blog plan in place and you understand what message you want to send, you can start building your blogging style.

Top 10 Must Haves For Every Good Social Intranet

Okay Intranet fans, here it is…the completely unofficial list of must have functionality for every Intranet:

{drumroll please….}

Choosing A Platform For Your Organizational Blog – Step 2 To Surefire Blogging Success

In the third article in the series, I’ll tackle the complex task of deciding which platform to select for your blog. There are a lot of different factors that can influence your platform choice, including your technical comfort level, whether you have access to server space, and factors like how many people will be publishing articles to your blog.

Building A Plan For Your Organizational Blog – Step 1 To Surefire Blogging Success

This second article in the series focuses on building a blogging plan. Unless you’re one of the lucky few who can rely on luck to bring you success in life, it’s best to start any initiative with a well thought-out plan. Building and maintaining a successful blog is no different.

On Your Mark…Get Set…Blog! 5 Surefire Steps To Starting Your Blog

I thought it might be a good idea to devote an entire series to succeeding with your blog, including tips and best practices. So, this week I’ll be sharing a post each day focusing on the following five steps for succeeding with your organizational blog.

Cartoon: Social Media Resources

Some organizations treat social media as a part-time activity and don’t dedicate the required time and resources. Be sure that you’re not undermining the success of your social strategy by expecting employees to maintain your social channels in their “spare time”

10 Surefire Reasons NOT To Start A Corporate Or Product Blog

rather than help you understand the reasoning behind starting a blog and the benefits that it can have, I thought I’d take a different approach and help you build your business case against blogging. So, enjoy these 10 surefire reasons NOT to start a corporate blog and good luck with your traditional marketing activities.

Update: Empire Avenue, new social game or social media timesink?

Well, it’s been nine months since Empire Avenue opened its doors to the public and it seems to have really established itself as one of the more addicting social games out there. The site has evolved significantly since it’s launch, adding a enhancements such as the ability to invest in Twitter accounts, regardless of whether they have joined the site.

#blogchat Inspired Me To Use My Blog To Help The ADA With Alert Day

I have decided to practice the good lessons I learned from the #blogchat community and use my blog today to spread the word about a silent epidemic that is impacting the U.S. every day.

Social Media Is Killing The WWW

The popularity of social media sites like Twitter and Facebook have resulting in the shortening of the messages we share. Since Twitter has a character limit, more and more people are expecting to be able to drop the WWW from your URL and still have it work properly.