It’s that time again! Time to start thinking about budget allocations for next year, and if your organization has started participating in the social space, you need to confirm that commitment to social media in your budget planning activities.
Do you know the secret formula to social media success? I’m not saying it’s an easy formula to follow, but if you do, you’ll have a greater chance of success!
Engaging in social media isn’t easy. Before jumping in and building channels, think through what you want to accomplish and what your customers need from you.
As social media engagement grows, organizations will need to begin adding social media expenses into their budgets as part of the cost of doing business. Like telephones, computers, and websites, having a Facebook page and Twitter account, and the appropriate headcount to support them, will soon be commonplace.