Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it”. Even those clients who do get social are sometime confused about some of the specific terms and jargon that social media pros use.
A few years ago, I was in charge of an RFP for a Fortune 500 company to select an Intranet portal application and portal content management system. Thinking about the requirements for that portal and how they would change in this age of social networking got me thinking about how the requirements would change if I were to conduct that same RFP today.
What you write is going to depend on your blog plan. Before you ever put pen to paper or fingers to keyboard, you need to know why you are writing, who you are writing for, what the common theme around your articles will be, and why the content is more valuable than similar content out there. Once you have your blog plan in place and you understand what message you want to send, you can start building your blogging style.
When developing your Intranet, it’s best not to develop in a vacuum. You may not be the best person to make decisions on how employees will use the intranet to do their job. Be sure to identify employees that will be involved in the maintenance of the portal and get everyone involved in the design process. Create an Intranet Governance Council that will include at least one member from each department throughout your company. Bigger departments might have 2 or 3. Let the members of the governance council represent their department and tell you what employees in their department need to be able to do their job more efficiently.