Shifting Your Focus From The Marketing Funnel To Personalized Social Media Messaging

As social media adoption rises and consumers make purchases based on the recommendations of their friends and family, Marketing professionals are going to have to change the way they think.

5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

Ever wonder what it takes to optimize a mobile app so it reaches the top of the search rankings? Guest blogger Robert Everett shares his tips and tactics on driving mobile app downloads and adoption.

Are You Planning To Use QR Codes In Your 2011 Marketing?

As I mentioned in a previous article, some marketing firms are really starting to use QR codes in unique, effective ways. Yesterday, Mashable published a great infographic on the current state of understanding of QR codes, where they started, and how they have evolved.