[Presentation] 10 Tips For Using WordPress In Your Online Business

My recent presentation at the WordCamp Kansas City conference focuses on using WordPress in a business setting.

Social Media Comic – WordPress vs The .NET Shop

Today’s social media comic is reflective of a conversation I have had with leaders at multiple agencies. Those agencies were so invested in their Microsoft partnerships and being  a “.NET shop” that they often overlooked the idea that every solution didn’t require a waterfall development process using .NET. Just as every landscaping job doesn’t require […]

One Super-Easy Way To Convert Traffic And Avoid 404 Errors On Your Blog

Traffic is good….but what you do with that traffic can make the difference between life and death of your blog and your business. If you’re only interested in increasing traffic and you’re not thinking about converting that traffic into leads (and eventually customers), then all your efforts are going to waste.

Social Media Comic: The Technophobe

You know them…the people who dismiss any new technology as “new-fangled” or “silly”. They didn’t want email addresses, they were terrified to engage in e-Commerce, and now they dismiss social media as just something that kids do. Enjoy the new social media comic about technophobes.

Are You A Social Media Channel Changer?

Do you take the time to really learn about the various social media channels or are you just surfing from Facebook to Twitter to Pinterest?

Creating A Friendly URL For Your Google Plus Page

Want to create a friendly URL for your Google+ page? Leverage a simple plugin and your Wordpress blog to easily make your Google Plus URL easier to remember!

Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic

In preparation for my blog Spring cleaning, I thought I’d put together a checklist of things that I want to do that would positively impact my SEO and I figured I’d share it in hopes that might help you out.

10 Surefire Metrics You Can Use (Or Not Use) To Measure Your Blog

Think about it….with traditional Web sites, we measure metrics like page views, unique visitors, time on site, bounce rate, and referring domains. But with behaviors like tweeting, Facebook posting, digging, stumbling, pinning, I find myself drawn to other metrics when looking at Google Analytics.

Developing A Search Engine Strategy – Step 4 To Surefire Blogging Success

As I mentioned in the previous article in this series, building a content strategy is critical to your blogging success. Without good content, your blog is dead in the water. But context is nearly as critical as content. You can have the greatest content in the world, but if you don’t let anyone know about it, or you share your articles in the wrong places, your blog will see little to no traffic and it’ll end up being just another dead end on the Web.

Choosing A Platform For Your Organizational Blog – Step 2 To Surefire Blogging Success

In the third article in the series, I’ll tackle the complex task of deciding which platform to select for your blog. There are a lot of different factors that can influence your platform choice, including your technical comfort level, whether you have access to server space, and factors like how many people will be publishing articles to your blog.

On Your Mark…Get Set…Blog! 5 Surefire Steps To Starting Your Blog

I thought it might be a good idea to devote an entire series to succeeding with your blog, including tips and best practices. So, this week I’ll be sharing a post each day focusing on the following five steps for succeeding with your organizational blog.

10 Surefire Reasons NOT To Start A Corporate Or Product Blog

rather than help you understand the reasoning behind starting a blog and the benefits that it can have, I thought I’d take a different approach and help you build your business case against blogging. So, enjoy these 10 surefire reasons NOT to start a corporate blog and good luck with your traditional marketing activities.

My First Sunday Night #blogchat On Twitter Was Fantastic

Wow! That’s my response to my first blogchat that occurred from 7pm-9pm on Twitter using the hashtag #blogchat. Although I have been blogging for a couple years and have always intended to participate, I just haven’t set aside the time.