The One Tip That Took My Blog To New Levels. Stop Caring.

Are you ready to take your blog to the next level? Then STOP CARING!

I’ve been blogging for about 5 years now and as I look back over those years, I’m amazed at how much I have learned. Not just from researching and writing articles, but form the comments/feedback that I have received and the conversations that have been sparked with others via social networks like Twitter.

I originally started at and eventually moved over here to to expand my writings beyond internal social networks to both internal and external. In fact, it’s my 2 year blogaversary for SocMedSean, so I thought I’d take a look back at 5 years of content and processes and try to find one thing that I could share with other aspiring bloggers that would help them in their journey.

After culling through old posts, looking at my analytics , analyzing keywords and metadata, and looking at my various social sharing processes, I was a bit surprised at the nugget I drew from all of it.

Stop caring.

Yes. Stop caring.

When I first started blogging, I was so worried about driving readership, getting listed in the search engines, becoming popular, being liked. I was so focused on what other people thought about my blog that it is evident that my content wasn’t as good as it could have been. I was more worried about writing what I thought others wanted to hear, that I didn’t write what I wanted to write.

The biggest change that I observed came when the traffic wasn’t coming and my blog wasn’t growing. I was frustrated. I had put a ton of time and energy into my blog, but it wasn’t going anywhere. So I stopped caring about what others wanted and I just started using it as a repository for my thoughts. I just started writing what I thought was interesting and about my observations and experiences.

My blog became about me.

And people liked that. They shared my stories. They commented on my experiences and shared their own. They helped me grow by blog. And my blog grew. And grew. And continues to grow.

So…my big nugget of advice for you, regardless of whether you’re just getting started or have been in it for a while is to stop caring.

  • Stop caring about how many subscribers you have.
  • Stop caring about how you rank from a search engine perspective.
  • Stop caring about how many followers you have on Twitter and how many retweets you get.
  • Stop caring about whether your blog post is going to go viral.
  • Stop caring about whether your friends, mom, boss, or wife likes your blog.

Then…when you’ve stopped caring about those things.

Start caring.

Start caring about content that is meaningful to you.

  • Start caring about making sure you are passionate about your topic. If it doesn’t turn your engine, don’t write it.
  • Start caring about your time. Spend it efficiently and effectively.
  • Start caring about writing things that help you grow
  • Start caring about sharing the experiences that you have inside of you

Your blog is a reflection of you. Blog about what matters to you. If you inject passion, attitude and experience into your writings, you’ll be surprised how the traffic, followers, ideas and new opportunities will come.

Go forth and stop caring. I dare you.

If you have had a moment that changed the direction of your blog, I’d love to hear about it in a comment. Help others by sharing your experiences!




**Stop Caring image via Daquella Maner on Flickr via Creative Commons license.

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Comments And Reactions

  1. great advice. it does make sense

  2. Andreas Wiedow says

    I’ve found this quote very helpful: “Once you stop caring what others may think about you, unlimited success is inevitable”

    Re. blogging I recommend newbies: “Dare to be a solitaire”

    I am very much in line with your blog. Thanks.

  3. great article…so true, simple be you, write, share, have fun, you’ll attract followers and commenters 🙂

  4. Patrick Griffin says

    Hi Sean,
    I have been writing for all of my adult life and the advice contained in this blog post is what I give every new blogger.
    I know that so many new bloggers tie themselves up in knots with the “what if” questions they never even need to ask…
    What if people won’t like my post
    What if people don’t like my writing style
    What if I offend people…and so it goes.

    In fact the only consideration should be whether when writing a blog you have got something useful to say.
    If you have something to say then say it and be yourself. After all it is your blog and if you can’t be yourself on your own blog then where can you be yourself?

    Great post and great advice for new and existing bloggers.


  5. Richard Hay says


    I recently made a similar move on my site that I have been running/working for 15 years. I care but I no longer follow the quantity is king mantra. Content is king especially that which comes from your own experiences/background.

    I write more opinion/personal focused and it is making a difference in the stress level I feel about “not blogging” everyday. I have a lot of folks who respect my opinion and I am choosing to give more of that.

    Great post.

  6. Rich Bradford says

    Good advice!! I am not sure how many hours I’ve spent studying statistics, search terms, etc. trying to determine if I am writing the correct thing.

  7. Wonderful one ! Thanks so much for this ! I am in the middle of becoming a first time author and this really helps 🙂

  8. mikec (@blogboy2) says

    First time stopping over here. Saw your post in Social Media Informer. Good stuff, Sean.

  9. Bewitched in Salem says

    Congratulations on the 2 year anniversary.

    It’s good to hear “stop caring” I myself don’t care about how anyone else feels, of caring about offending. I’m a firm believer in the whole “If you don’t like whats on, change the channel” thought process.

    Bill and Friends of Bewitched.

  10. Harold Gardner says

    Great tip. It is when we are authentic and passionate that we attract people.

  11. Wyn N. Davies says

    Great article and very helpful to everyone writing blogs outs there!

  12. Michael Cudahy says

    Excellent point. If you’re worried about driving away followers, you’ll eventually fail to be enthusiastic and authentic with your posts – and to my mind, that’s the key to successful blogging!

  13. NewsMeBack says

    Couldn’t agree more with you, writing content you are enthusiastic about is what matters most.

  14. Alamantra says

    Nice blog with great advice!

  15. Detlev Artelt says

    like the post and the message.

    be yourself is always important….

  16. Todd Brockdorf says

    Amen brother! Cut open a vein, get bloody and let those thoughts flow.

  17. Hi Sean,

    I think you’re spot on.
    To be honest, this post has actually validated several of my recent thoughts.

    I’ve actually been wondering what the main reason for lack of interest in my blog is. I get the impression those in my online network (ie, the people to whom I promote my content) might be completely apathetic towards it all. So, if they may don’t care, I can’t expect them to unless my heart’s in it.

    Being passionate about your content is something I’ve learned is very important and it’s something I’ve actually struggled with of late. I get the feeling it’s been a problem cos I try & cover a multitude of areas – as I don’t have specific ‘niche’ interests.

    It might just be as you say however, in that writing about yourself is the most engaging thing for others to read. Because in the end, if we’re all honest about it, we couldn’t write about anything more passionately.

  18. Alicia Taylor says

    Write about what you know and connect to your readership. If they sense you are genuine, they connect back. Imagine that! When it boils down to it, it’s all about relationships!

  19. In the words of Herman Melville, “Woe to him who seeks to please rather than appall.” Heard this in an NPR interview with John Irving – it’s great advice for writers everywhere!

  20. That’s right. 🙂 It’s no use just repeating what others say. Use your own voice to speak your own thoughts. God bless and more power!

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