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Humor can be a power social media engagement tool. Before you add some comedy to your messaging, though, think through the potential pitfalls that could arise.

If your organization is considering getting active in social or if you’re in the process of assessing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities.

Before you jump in to Twitter and start tweeting away, here are 10 tips that can help you avoid looking like a newbie and (hopefully) avoid some common pitfalls.

In this post, I do a social media brain dump of tips, best practices, and experiences regarding social media strategy and the various social networking channels.

Are you preparing for an upcoming vacation and want to relax and go off-the-grid? Here are some tips to taking a vacation from social media.

The other day, I overheard an entire conversation that was full of social media lingo and jargon. While I understood what the terms meant, I asked myself what I would think if I were an executive at a company that just didn’t understand social media.

The Web is filled with great, constructive online dialogs. But sometimes, netizens argue just to argue. Here are a few tips and tricks I have collected over the years to avoid engaging in an argument that could get you banned from a community…or worse.

Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it”. Even those clients who do get social are sometime confused about some of the specific terms and jargon that social media pros use.

Viral videos…we love to watch them and share them. Sometimes, however, some folks get the wrong idea that any video content can be made to “go viral”. Social media strategists (no matter how good they are) don’t have some magic button that makes a video something that the masses will share.

Can Facebook ads actually drive traffic that generates enough revenue to pay for themselves? We’ll do the math!