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Uncovering The Social Media “Secret Sauce”

What are the ingredients in the social media secret sauce?

Be humble.

Listen more than you talk.

Learn from listening.

Make friends, and share their content.

Don’t seek glory, spread the glory of others.

Create content that is useful to other people.

When I originally wrote this post, I was just jotting down notes and I accidentally hit “Publish” instead of “Save Draft”. The funny thing is that it was so simple that I received some comments, feedbacks, and retweets. So…rather than just fixing the mistake, I thought I would start with this list and ask my readers to share their additions to the list in the comments.

Let me know what rule you think should be added.

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Saturday 11th of May 2013

I can't tell anyone how to be popular LOL, but I can share why I unfollow someone:

Tweeting too much, all the time. Occasional tweetchats are fine, sometimes things happen that are exciting, so extra tweeting during those times are fine too. But more than 10 tweets every single day, better have something really interesting to read.

Only promoting your book/product I don't care how famous you are, if you're just a tweeting spokesperson, I'm unfollowing.

Tweeting links with no explanation - can't believe people still do that.

Daily tweets, but if their other tweets are interesting, I might overlook that. Same with numerous #FF's, does anyone still click on those #FF's?

Klouts & Kreds, ewww!

I don't mind that people use timed-tweet programs if it's only to spread out their neat links throughout the day, so they won't slam their followers with 5-10 tweeted-links in a single hour.

Laura Sykes

Monday 14th of May 2012

'Treat people as ends in themselves, not as means to an end' 'Contact needs to be regular and often, but can be a little at a time'

Lynn O'Connell

Monday 14th of May 2012

Deliver the right message to the right people. Few people can create good content that serves a wide audience. Know your market and give them what they need/want, ideally just before they realize they need it.

Shawn S. Lealos

Sunday 13th of May 2012

Its all common sense but no one ever seems to think about these things. good work.

Tim Pixley

Tuesday 1st of May 2012

Make friends, share their work. That's the big one :) I'd rather build my networks one person at a time verses loading them up versus spambots or software tools/purchases. True friends get to know you and vice versa, and usually hang around.