Update: Empire Avenue, new social game or social media timesink?

Update – 04/23/11 to my Original Post from August 02, 2010 (be sure to check out the great comments from the Empire Avenue team)!

Well, it’s been nine months since Empire Avenue opened its doors to the public and it seems to have really established itself as one of the more addicting social games out there. The site has evolved significantly since it’s launch, adding a enhancements such as the ability to invest in Twitter accounts, regardless of whether they have joined the site. Additionally, each persons’ stock price is now measured by their activity on Twitter, Facebook (personal accounts and pages), YouTube, LinkedIn, Flickr, and activity on your personal blogs. Activity on the Empire Avenue site, itself, also has an impact on whether your stock price rises or falls.

Where Empire Avenue beats other “social influence” sites, like Klout, is the fact that eAve focuses on measuring your activity not your “influence”. The site has also done a really nice job promoting internal communities on every topic from social media to stock trading tips.

Recently, the site has started to attract the attention of social media celebs such as Pete CashmoreBrian SolisRobert ScobleJeremiah Owyang, and Scott Monty. If you haven’t already checked out the site, and you love a good online game, give it a try.

And a quick Kudos to the team at eAve for building a site that goes beyond just a social media timesink to a useful tool for collaboration and measuring your social media activity. I’d still like to see ways to spend those eaves on real discounts…but maybe that’s a future enhancement.

If you’re interested in buying a few shares in SocMedSean, you can check out my profile here!


Comments And Reactions

  1. Hey Sean, thanks for taking another look! 🙂 As for rewards… yeah, I’m sure they’ll find their way back :). We do have a full rewards platform built in and launched a test of it… ultimately decided to pull it for now as we build up the user base. Watch for rewards to return!

  2. Thanks for the update, Tom. Looking forward to seeing what additional functionality you have in-store!


  3. Sean– August 2011 is in the FUTURE. You might want to fix the date on the first line 😉


  1. […] Avenue has understood that their online stock price, which measures your social media activity is just a game and it isn’t about influence…it’s about […]

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