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10+ Surefire Ways Businesses Fail At Social Media And How To Avoid Them

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If your organization is considering getting active in social or if you're in the process of assessing your current efforts, take a look at the following list and make sure you're not undermining the success of your activities.

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1) Not Understanding That Social Networks Are Not Purely Advertising and PR Channels

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The fact that you can purchase ads on networks like Facebook, Twitter, YouTube and Pinterest does not make them purely marketing platforms and you should not treat them, as such.

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2) Don’t Encourage Commenting And Don’t Respond When Comments Are Left

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Did you know that 85% of consumers who use Facebook expect an answer within 6 hours? And Twitter users expect an answer within 1 hour.

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3) Post BORING Promotional Content On Your Social Channels

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It is NOT a good idea to simply post your technical manuals, TV commercials, and print ads on your social network.

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