10+ Surefire Ways Businesses Fail At Social Media And How To Avoid Them

If your organization is considering getting active in social or if you're in the process of assessing your current efforts, take a look at the following list and make sure you're not undermining the success of your activities.

1) Not Understanding That Social Networks Are Not Purely Advertising and PR Channels

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The fact that you can purchase ads on networks like Facebook, Twitter, YouTube and Pinterest does not make them purely marketing platforms and you should not treat them, as such.

2) Don’t Encourage Commenting And Don’t Respond When Comments Are Left

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Did you know that 85% of consumers who use Facebook expect an answer within 6 hours? And Twitter users expect an answer within 1 hour.

3) Post BORING Promotional Content On Your Social Channels

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It is NOT a good idea to simply post your technical manuals, TV commercials, and print ads on your social network.

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