The Facebook Algorithm has many different moving pieces, and understanding how it works is not simple. Here are some tips for understanding and working with the Facebook algorithm to expand the reach of your content.
The Facebook algorithm is a complex set of rules that determines what content appears in people’s news feeds. The algorithm takes into account many factors when making its decisions.
Facebook’s algorithm is constantly changing, but generally, it keeps track of what users like and comment on, their location, and the time of day they are online.
How Does the Facebook Algorithm Determine What Content Is Shown?
The algorithm uses signals to determine what content is important to you and your friends then shares it with you and them. Consequently, only people who have indicated they want to see your content will see it.