5 Things You Should Know About the Instagram Algorithm and How It Ranks Content

The Instagram algorithm has many different moving pieces and understanding how it works is not simple. Here are some tips for understanding and working with the Instagram algorithm to expand the reach of your content.

What Is the Instagram algorithm, and How Does It Work?

Have you ever wondered why your Instagram Stories, Feed, and Explore page keep changing? It’s the Instagram algorithm. But what exactly is the Instagram algorithm?

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How Does the Instagram Algorithm Determine What Content Is Shown?

The Instagram algorithm goes through the content of the accounts you follow and tries to create a personalized experience using the gathered information. It uses the following key “signals” to determine what content is shown:

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Are There Ways To Manipulate or Game the Instagram Algorithm To Favor Your Content?

With Instagram increasingly becoming an important business tool, you may want your content to appear on every target audience’s timeline, right? And this brings us to the question of whether you can manipulate the Instagram algorithm.

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